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Almost three-quarters (74 per cent) of the British public support a charity during their lifetime, but only just over 6 per cent go on to include them in their will. As we approach Remember A Charity Week, the Remember A Charity consortium is calling on legal professionals to become campaign supporters to help it raise awareness and bridge this gap.
Firms that sign up will have free access to marketing materials focused on September’s high-profile fundraising week. They will be able to use these both to promote the benefits of an up-to-date will and talk about tax incentives with their clients. They will also join a network of 1,300 legal professionals nationwide that will be taking part in this year’s campaign.
Remember A Charity, which represents 200 UK charities, points out that if that 6 per cent figure rose to 10 per cent, a further £1 billion would become available for good causes each year. It adds that recent research found that 40 per cent of the over-40s say they would be happy to leave a charitable gift in their will.
The consortium stresses that legacy giving has proved particularly important to charities during the coronavirus pandemic. While many fundraising channels were shut off, gifts in wills proved vital in keeping many charitable services operating.
For example, it says, two out of every three guide dogs and four out of 10 RNLI rescue launches are currently funded by legacies.
Rob Cope, director of Remember A Charity, said: “Ultimately, the more people that write a will, the greater the potential for including a charitable donation… The pandemic has helped people see the importance of getting their affairs in order and encouraged us all to reflect on those things we truly care about. This includes the charities that so many of us rely upon and the causes we are passionate about in our lifetimes.”
Remember A Charity Week runs from 6-12 September.