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Remember A Charity Week runs from 9 to 15 September 2019 this year.
The initiative aims to encourage more people to consider leaving gifts to charities in their wills, once they have taken care of family and loved ones.
Now in its 10th year, Remember A Charity Week brings together 200 charities to challenge common misconceptions around legacy giving. This year the event will be publicised by a series of retro-inspired adverts using a 1970s TV show format.
Writing in an article on the Civil Society website, Rob Cope, director of Remember a Charity, said: “We are now in a place where only 10 per cent of the over 40s say they are unaware of the option of leaving a charitable gift in their will. They know they can do it, but there is a disconnect between the level of people that know about it, those that want to do it and those that actually go on and leave a legacy.”
He added that there needed to be increased understanding of the importance of legacies in keeping charities afloat in uncertain economic times.
“At Remember A Charity, almost one in five of our members are now small or local charities. As statutory funding has dwindled, museums, hospital trusts, hospices and universities are among a broadening range of causes now increasing their emphasis on legacies.”
In 2018 a record 10,428 charities were named in wills with charities in Wales and Scotland seeing considerably faster growth in legacy income over the past decade than the UK market as a whole.